To survive, says Pacific Media Associates, any industry needs to innovate and change. Like a sports team, our industry needs a strong offense. Product innovation is one type of offense: for example, in our case, short-throw projectors, interactive projectors, PC-free presentations, and solid state illumination (laser, LED, and hybrid).
But a sports team also needs a strong defense. PMA’s Dr. Coggshall will make a presentation at the Projection Summit 2012 conference entitled Playing Defense in the 2012 Projector Business.