At a press conference in Munich, Integrated Systems Events’ Managing Director Mike Blackman announced (with the first four-day Integrated Systems Europe exhibition now open for attendee registration), attendees can look forward to the biggest and busiest show so far.
With four months to go before the show opens more than 43,000 square metres have been sold to exhibitors-- an increase of 11% on the 2015 edition.
ISE 2016 will once again occupy all halls (1-12) of the Amsterdam RAI plus the Diamond Lounge and the new Amtrium building (booked in its entirety by Samsung Electronics).
The increase in sold floor space at the show supports the decision to take the exhibition to four days duration so as to allow exhibitors and attendees the maximum opportunity to meet and network at the event.
“The fact that the four-day ISE is ‘sold out’ indicates that it was the correct decision to expand the show and a vote of confidence from our exhibitors and partners,” explains Mike Blackman. “We are sure that it will deliver a richer experience for everyone that attends.”
Notable first time exhibitors include: Monacor, Beckhoff, Chauvet, D3 Technologies, Asus, KV2 Audio, Mimi Systems, Adboard, Hoellstern, GLP, Acano, Renkus Heinz, NEXT Proaudio and Plantronics.
With the 4-day show, new opening hours have also been introduced:
- Tuesday: 10.00-18.00
- Wednesday & Thursday: 09.30-18.00
- Friday: 09.30-16.00
Research tells ISE that it has become increasingly relevant for IT professionals operating within the AV industry and those IT brands looking to secure partners within the installation and integration marketplace.
This year ISE will be partnering with selected IT media brands and running advertising campaigns across IT print and digital media to ensure that IT professionals are fully aware what ISE has to offer. ISE will be working with UK PR company Bubble & Squeak on this campaign.
Integrated Systems Europe has also updated its board of directors which includes the addition of recently appointed CEDIA CEO Vincent Bruno. Bruno was formerly the marketing director for Crestron Electronics leading its global marketing strategy. He also sits on CEA’s TechHome Division Board.
The full ISE board is as follows:
- David Labuskes, Executive Director and CEO, InfoComm International (ISE Chair)
- Vincent Bruno, CEO, CEDIA
- Terry Friesenborg, Chief Global Officer, InfoComm International
- Wendy Griffiths, Executive Director, CEDIA EMEA
- Jay Rogina, Principal, Spinitar
- Wolfgang Lenz, President, Comm-Tec
- Tobias Lang, CEO, LANG AG
- Ollie French, Commercial Director, Future Automation
Integrated Systems Europe 2016 will take place at the Amsterdam RAI on 9-12 February with the tagline highlighting the expanded number of days: “ISE 2016 - Four days: for you, for your business, for the better…
