DisplaySearch says 21% of 2010 W.W.TV shipments consist of IPTVs-- a marketshare to continue growing over the next 3 years.
The analyst predicts global IPTV numbers will reach 122 million units by 2014.
Emerging markets are to play a key role in the segment's growth-- E. European sales should grow from 2.5m in 2010 to over 10m in 2014.
DisplaySearch expects the IPTV market to split into 2 categories-- basic sets (with enchanced broadcast services like Hbb.TV and YouView) and Smart TV (with configurable apps, sophisticated search and advanced user interfaces).
Google's take on Android-powered Smart TV should be joined by other operating systems in 2011, inclluding Linux (MeeGo). DisplaySearch says Google TV is not consumers' dream Smart TV-- but is a good lead into what works.
