European Custom Installer

System Integration for the Connected Home

Dive-In Theaters

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A Florida-based installer recently discussed a new strategy with the press.

While there was more demand for yacht installations than outdoor video, outdoor spaces in warm climates like Florida (in Europe, think Med, Spain and So. Europe) have become extensions of the family room.

Its not uncommon at Superbowl or World Series (in Europe, think World Cup) for people to drag extension cords outside for a day. So the Florida installer (Criteria) started promoting waterproof, weather-resistant LCDs in each home install bid.

Now video (plus complementary audio and control) outdoors has become so common for the installer Criteria that the company president has coined a name for the profit category: Dive-in Theaters.

If only for inventing that phrase, this American installer should become famous in CEDIA annals.

Go Criteria, Dive-in Theaters and click on NEWS and then click on The Drive In without the Drive.