The Apple Worldwide Developers Conference (WWDC) has one announcement relating what was the company's hobby, the Apple TV-- tvOS 12, the latest version of the software powering the STB, features Dolby Atmos support.
The announcement makes the most recent Apple TV 4K the first (and so far only) streaming device with support for both Dolby Atmos and Dolby Vision. Once the update rolls out Apple will add Dolby Atmos audio to movies in customers' iTunes libraries for free, just like when Apple added 4K media support to the STB.
Other updates make the STB easier to use-- one can AutoFill passwords from iPhone or iPad to Apple TV to sign into Apple TV apps, and the Apple TV remote will be automatically added to the iOS 12 Control Center app. In addition, Control4, Crestron and Savant home control systems get Apple TV voice control via Siri compatibility.