The University of Warwick spinout goHDR unveils a world first in television technology at NAB.
goHDR provided the world with its first glimpse of High Dynamic Range (HDR) video, screened on a commercial HDR display, enabling viewers to see images with exceptional lighting detail.
Alan Chalmers, Professor of Visualisation at WMG, University of Warwick and Innovation Director at goHDR, explains: “High Dynamic Range video is the next big step in TV imaging – similar to the change from black and white to colour TV. For the first time, viewers will be able to see scenes on TV just as they would in real life, without losing detail in the glare of bright sunlight or in deep shadow.”
goHDR, in partnership with WMG at the University of Warwick, is one of only a handful of companies invited to demonstrate its technology at the International Research Park of the world’s largest media show, the NAB Show in Las Vegas.
The company develops compression technology to enable the huge data streams produced by HDR video cameras to be displayed on a TV screen.
As part of its demonstration at the show, goHDR has just announced it will be teaming up with the innovative Italian company, SIM2, to enable the HDR content produced by goHDR to be screened on SIM2’s first commercial HDR display, the HDR47E monitor.