First-Ever 3D FIFA World Cup

SONY 3D

FIFA will produce the world's first FIFA World Cup in 3D (up to 25 of the 2010 matches) using Sony's 3D professional cameras.

"Global sporting events such as the FIFA World Cup are very important drivers of new technology, particularly in the TV market," explains Tom Morrod, Senior Analyst, TV Technology at Screen Digest.

"The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs… As a result of this news, and an increasingly bullish industry outlook on 3D, Screen Digest has increased its forecast, and now estimates that 13.6m 3D TV sets will be installed in Europe by 2013."

Go Where Viewers will be able to enjoy FIFA 3D experiences