Trade shows offer an opportunity to jumpstart any re-branding, so Cables To Go, provider of cabling and connectivity solutions, used InfoComm as their platform to rebrand as C2G.
It’s more and more a wireless world these days…not to suggest that wires will disappear…it’s just that connectivity today is far more than just wires.
This move by Cables To Go is actually overdue: the new C2G name will help communicate its broader direction of connectivity products (and it’s timed to match up with its European expansion).
At InfoComm 2012, C2G launched upgrades to its RapidRun Multi-Format cable line, TruLink HDMI over Cat5 and TruLink Media Gateway products, and the availability of ConnectXpress, a self-service on-line platform for selecting connectivity solutions.