Imation Gets Serious about AV Cables

Imation signs a strategic relationship agreement in which AudioQuest (developer of high-end audio/video cables) will develop a line of high quality, differentiated cable products that Imation will market under several of its retail brands. 

Imation expects its first new cable products, Memorex-branded designs for home audio/video use, to be available in early 2009.  

James Ellis, VP Strategy, Mergers, and Acquisitions for Imation Corp., says "As global demand for high-quality audio and video accessories intensifies with the adoption of high-definition television, Imation is expanding its accessories portfolio to address this growing need.”  

 Go Imation Gets Serious on Cables