Fast Company magazine shares this news: "A new campaign for Samsung's Ultra HD curved TV stitches together moments from iconic films into one giant reaction shot."
Created by the ad agency 72andSunny, "The Curve Changes Everything" campaign uses outakes from Back to the Future, Jaws, Zoolander, Gravity, Field of Dreams and other films.
The agency worked with director Rian Johnson (Looper and Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (The Life of Pi) to create the spot.
Samsung itself says curvy screens "allows for a more uniform distance from the eye to the entire surface of the screen, so it perceptually widens the field of view, enveloping you into the content you love."