LG claims to have nothing less than the "next generations of TVs" at CES as it presents the Signature OLED TV R (model 65R9)-- a first rollable OLED TV "infinite possibilities in designing [the] perfect viewing space."

The Signature OLED TV R takes advantage of the flexible nature of OLED displays by rolling up in a cabinet when not in use, before rising at the touch of a button. The rolling mechanism even allows for a choice of 3 display modes, Full View, Line View and Zero View. Full View is self-explanatory, providing a 16:9 display, while Line View just shows a slim slice of display, allowing for music playback, clock/weather, mood and photo display. Zero View keeps the display inside the cabinet for use as a sound system. Unfortunately the TV does not provide other aspect ratios, such as 21:9 for home cinema use.

The cabinet is in brushed aluminium, and carries a 100W 4.2 Dolby Atmos sound system. A Kvadrat wool cloth covers the speaker array. Also found inside the cabinet are a 2nd generation Alpha 9 processor and deep learning algorithm, and users get voice control through Amazon Alexa. Another new feature for 2019 LG TVs is Apple AirPlay 2 and HomeKit support, allowing connectivity with iDevices and related services, including iTunes and Siri.

LG is still to announce when the rollable TV hits the market.

Go LG Ushers in the TV of Tomorrow With the First Rollable OLED TV