What’s the most you ever paid to see a movie? Some people pay $500 per film to see Hollywood’s latest with a special first-run service (a service sold via AV dealers).

Is that incredible?

Prima Cinema movies cost $500 each-- and require $35,000 in hardware (using an encryption technology to prevent illegal copies of movies)--to be shown in private homes.

“We found the market is very acceptable to the price point,” says Jason Pang, Founder. “You are paying for an event for friends and family, a first-run film. Some of our clients have spent as much as $4 million on their home theaters. Our clients tell us their wine costs more than the $500 screening.”

Multiple sources report Sony is working on an upgrade on the PlayStation 4-- a "PlayStation 4.5" or "PlayStation 4K", if you will, able to handle higher resolution graphics required for immersive virtual reality experiences.

The news was first broken by Kotaku and Eurogamer, before further corroboration by the Wall Street Journal. All stories bear the same gist. The new PlayStation is not a wholly new console (thus the "4.5/4K" numbering), but a a GPU upgrade allows 4K resolution games and enhanced PlayStation VR headset support.

Sony takes to the 2016 Games Developer Conference (GDC) to reveal the release date of the PlayStation VR-- the headset is coming out October 2016, later than the Q1 release of both the Oculus Rift and HTC Vive.

First announced back in 2014 as "Project Morpheus," the PlayStation VR has at least one advantage over the competition in not requiring a high-end PC. Instead, as the name suggests, the headset runs VR experiences using the PlayStation 4, making it a less costly proposition to customers. Also making less expensive is a price tag of €399, lower than either Rift or Vive.

Mind, on a pure technical specification basis the PlayStation VR might look less technically capable than the competition, since it pushes lower resolution images with a smaller field of view-- something even PlayStation VP Ito Masayasu admits in an interview with games site Polygon, where he states "if you just talk about the high-end quality, yes, I would admit that Oculus may have better VR."

AudioControl launches the Concert AVR-7 and AVR-9-- a pair of AV receivers featuring Dolby Atmos, 4K, HDMI 2.0a, HDCP 2.2 and, in an AudioControl first, DIRAC Live support.

The AVR-9 carries a high-current 7 x 200W per channel amplifier creating a powerful audio platform the company claims transforms customers' movie watching experiences into a "movie lover's nirvana." The AVR-7 carries the same A/V platform, but with a 7-channel amp powering 100W per channel into 8 ohms.

Barco Residential shows how it plans to change high-end home AV at ISE 2016 as it joins forces with Steinway Lyngdorf and Stewart Filmscreen to bring an ultimate home theatre experience.

Dubbed "Cinema at Home," the theatre features a "Thor" Barco DCI class 6P laser projector, a Steinway Lungdorf in-wall sound system with Auro-3D support and a screen from Stewart Filmscreen. In related residential offerings the Barco stand also shows installers how to build an custom integrated rear-projection "TV" in CineScope or 16.9 aspect ratios, together with a showcase of Barco LED wall and image processing technology.

Bang & Olufsen launches BeoLink SmartHome at ISE 2016-- a cloud-based means to integrate B&O products with other home devices, including custom installation offerings from the likes of Crestron, Control4 and Savant.

To bring together audio and video products with home automation systems BeoLink SmartHome uses an IFTTT-enabled channel on the cloud. IFTTT (If This Than That) allows users to create simple conditional commands combining and programming products and services lacking a common home automation standard.