European Custom Installer

System Integration for the Connected Home

Bob's BYTE

What If Google Made a Free Chromebox?

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Here's a festive thought for the end of 2013: What if Google made a free Chromebox?

Grinch Stole the Chromebox

Google has made it BIG by expertly giving away its technology to earn an audience.

Google Search, of course.  But think about all the Google products you might know, love and use.

Do you use Gmail? That's free...

Google Maps? Yep, free, too.

Google Docs? Free..

Google Talk? Sure, free.

Google+? OK,maybe you don't use this yet but soon Helpouts will pull you in.  Yes, it's free.

YouTube, Picassa, Chrome OS and Android... all the Google hits roll on..and they are ALL free.

Free.

So why does Google think it has to make money SELLING the Chromebox?

What would happen if Google gave away the Chromebox to promote its other products? Maybe Google doesn't realize how important FREE is to their success? Maybe Google thinks when they get into hardware, they should start acting like a hardware company?  But all the hardware guys look at Google's fast-growing success with nothing but envy.

Check out our festive Power Point as we bring in Dr. Seuss to get this message across to Google. Maybe it's time we had a free Chromebox...

Go What if Google Made a Free Chromebox?

Jeremy Burkhardt "Retires" From Speakercraft

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Jeremy Burkhardt, industry character and one of the industry's most influential leaders, announces his retirement from Speakercraft. Keith Marshall, president of Proficient Audio (and sister company to Speakercraft) will step in.

No doubt the full story will come out, but why is 40-year old Burkhardt retiring?

Watch him in his announcement video (link below) and hear him repeat the word "retirement." And then he explains,"I'll probably go sit under a tree and do something else."

And that's exactly the point.

Jeremy Burkhardt

"Do something else." This doesn't sound like a man about to retire. It sounds more like a man who has decided to leave for whatever reason and has agreed with a corporation on the best way to walk away "in the best interest of the corporation."

Nortek is the corporation that owns Speakercraft, and an impressive list of companies with important residential brands. Nortek bought Speakercraft in 2004 for $58 million and Burkhardt made a lot of money, money affectionately known by most entrepreneurs as “FU money.” Money that enables an entrepreneur to walk away from large companies at the appropriate time.

When is the time appropriate? Normally, when you get fed up of big company constraints...or new management steps in and you disagree with new philosophy or have conflict with new personalities...or you feel under-appreciated...... or maybe when you lose your Nirv.

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